The Ager Foundation operates as a non-governmental non-profit making organization. It aims to focus public attention on the value of safeguarding the natural environment for present and future generations. Its principle mission is to improve the quality of the life of the local community within the context of a responsible tourism infrastructure by promoting sustainable rural development in the region island of Gozo. Based on eco-tourism criteria, the foundation promotes the 'The Gozo experience', the first project of its kind by: 1. Capitalising on the potential of the island of Gozo as sustainable tourist destination and a unique selling proposition: the people, the tradition of hospitality, the culture and countryside; 2. Stabilizing the otherwise erratic seasonal pattern of Gozo tourism, agrotourism being an all weather service; 3. Diverting the heavily weighted density of tourists from the traditional commercial resorts, primarily concentrated on the coast, in favour of the countryside in the hinterland; 4. Marketing Gozo as a unique holiday destination while providing a focus of action and debate for participants (both service providers and service users) to promote and implement the values of responsibility and respect towards traditions and culture in an ecologically sustainable society. The Ager Foundation serves as a catalyst and facilitator among Gozitan organizations and residents and fosters the sustainable, responsible development of the region-island as a unique tourist destination offering eco, agro as well as cultural and heritage projects of exceptionally high quality. www.agerfoundation.com E-mail: victorgalea@onvol.net