Affiliate PPC: Brand Enhancement or Bid Escalation

There is no easy answer to the dilemma of what level of PPC search to allow affiliates to engage in. Do affiliates enhance brands or simply drive up CPC's and violate T&C's? Marty Fahncke, President, FawnKey & Associates (Moderator) Kevin Lee, Co-Founder & Executive Chairman, Didit David Lewis, CEO & Founder, 77Blue By affiliatetip Tags : affiliate , asw08 , ppc , summit

Submission | April 8, 2008