blinkx

  • Advertising’s move to leverage social networks

  • Financial Times
    • Browse
  • Expand ToolbarCollapse ToolbarClose Toolbar

Advertising’s move to leverage social networks

Advertising’s move to leverage social networks

The last couple of years have been pretty brutal for advertising agencies. AKQA is a digital specialist, and the last large independent one. Tim Bradshaw analyses his interview with Tom Bedecarré, in which the chief executive of AKQA explains how the industry is changing and the company's future as bidders line up to take over the last large independent digital advertising specialist.

Financial Times | October 15, 2010Watch more videos from Financial Times

Tags:. .analyses. .bidders. .bradshaw. .leverage. .specialist

Collapse Toolbar