Adidas targets Indian market

After establishing a strong presence in the sports goods category, German firm Adidas announced the launch of its lifestyle brand 'Originals' in India and said it will also introduce two other brands very soon. The company is also planning to launch its women's range Stella McCartney next year in India, while its Y-3 collection by Japanese designer Yohji Yamamoto is expected to be available in a couple of years.

Submission | September 14, 2007

Tags:. .planning. .market. .presence. .womens. .company