
Adam Conner: Furthering Facebook in The Public Sector L2 - The George Washington University School of Business Module 2: Technology & PlatformsFacebook in The Public Sector: Furthering Your Mission and Goals Online with Adam Conner, Associate Manager for Privacy & Global Public Policy at Facebook.Social media shifts marketing from controlled, one-way communications into collaborative, intimate dialogues with -- and among -- constituents. The strategies, tools, rules of engagement, and metrics present marketing and digital professionals with a series of challenges that are best distilled into one question: "What do I do now?"
