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A hierarchy of pitches

Pitches fail because they don't answer the right question Every company will need to pitch itself from time to time. Usually we think of pitches in the context of raising money, but that is only one of many pitch situations. We pitch to potential partners, vendors, publishers, conferences, employees, and even lawyers. It's different from selling a product, because it is not part of our regular business practice, is not something that relates to our core competence, and tends not to happen in a repeatable and scalable way. (I'll exclude those non-lean startups who basically exist for the purpose of raising bigger and bigger sums of money. You're not one of those are you?)Most of the times I have seen pitches fail, it is not because they are poorly ... [ Read more ]

Vator TV | October 30, 2008Watch more videos from Vator TV

Tags:. .Business Showcase. .many. .business. .because. .money











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