26512 When its Cold, Americans Can Now Find True Comfort in Food

SPLENDA® Sweeteners Make Winter Meals Warm and Satisfying — Without All the Added Calories Fort Washington, PA (February 26, 2007) / PRNewswire / — While a hearty meal may temporarily shake the winter doldrums, "comfort foods" are often laden with calories leading to an undesirable cold weather phenomenon: weight gain. But a simple switch to SPLENDA® Sweeteners can help. The SPLENDA® Brand offers a full spectrum of great tasting, versatile reduced-calorie and no-calorie sweetening options for making comfort foods and beverages to satisfy yearnings without all the added calories from sugar. Americans tend to gain anywhere from one to ten pounds between October and March¹, largely due to eating more high-caloric foods and being less active. While these extra calories may seem insignificant, they can accumulate over time and can lead to weight gain, even increasing the risk of becoming overweight. "The desire for comfort foods and beverages increases during cold weather months and impacts people's ability to make healthier food and beverage choices," said Stanley Licairac, executive chef at New York's Havana Central. "Products like SPLENDA® Sweeteners make it easy to strike the right balance. With its exceptional taste, versatility and ability to infuse sweet flavor with less calories, SPLENDA® Sweeteners are ideal to use in cooking, baking and beverages." The tools available at Splenda.com can help at-home chefs strike a balance of comfort and well-being for their families. The recipe database features hundreds of dishes searchable by traditional terms, such as main courses or desserts, and unique categories, like "kid friendly" and "good source of fiber". Consumers can also join the "Recipe Club" monthly e-newsletter with exclusive offers or find answers to frequently asked questions concerning topics such as cooking and baking, how to live with diabetes and learning simple steps to help combat childhood obesity. In addition, The SPLENDA® World of Sweetness cookbook, introduced in November 2006, is the definitive 'one-stop' guide to using SPLENDA® Sweeteners. The cookbook is available nationwide at all major book retailers, including Barnes & Noble and Borders, and online at Amazon.com, BarnesandNoble.com and Splenda.com.

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Google Video | February 26, 2007

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