September 24 -- In 2007, Yum!'s inaugural World Hunger Relief campaign became the world's largest private-public effort to fight hunger by raising $16 million USD for WFP and other hunger relief organizations in one week. Those funds provided the WFP unrestricted funds to combat hunger globally. This year, Yum! will expand its efforts beyond a week to a full month, and bolster its campaign as the hunger crisis reaches epic proportions.