Woolies makes online comeback

Woolworths is making a comeback as an online shop complete with pic n' mix sweets. The woolworths.co.uk site launches with the recognisable Woolies red logo, offering more than 500,000 products across three main categories - toys, childrenswear, entertainment and party. It comes to market more than six months after the high street chain collapsed into administration amid plunging sales and mounting debts. Bosses at parent group Shop Direct, which bought the brand name for a reported £5 million in February, are hoping the new virtual reincarnation of Woolies will appeal to the family market and tap into the burgeoning trend to shop online. Woolworths.co.uk will stock most of the goods seen in the former stores, including CDs, DVDs, children's party and fancy dress, technology and toys. It will also add many products that were too big to sell in-store, such as barbecues, outdoor tables and chairs, as well as family-sized swimming pools. But kettles and ironing boards are out after the new owners decided not to sell DIY or household goods.

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ITN | June 25, 2009

Tags:. .direct. .woolies. .woolworths. .recognisable. .kettles