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  • What NBC Universal typically invests in

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What NBC Universal typically invests in

Chris Grosso, NBC Universal SVP, says technology platforms are ideal NBC Universal has content, a promotion engine, brands and advertising relationships, so its primary investment focus is technology platforms, said Chris Grosso, SVP of Emerging Digital Businesses, NBC Universal Digital Media, who spoke at the AlwaysOn Venture Summit recently.In this video, he responded to a question about what NBC Universal invests in. "Where we’ve done a lot of strategic investing is in companies that have technology platforms that allow us to take those asset and either reach new pools of marketing dollars to help fund them, or alternatively new sets of audiences," he answered.For instance, NBC made a strategic investment through the NBC Peacock Equity Fund in Adify because NBC didn't want to build a vertical ad network business, said ... [ Read more ]

Vator TV | December 8, 2008Watch more videos from Vator TV

Tags:. .alwayson. .grosso. .peacock. .svp. .instance











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