Video Search Monetization Works: Blinkx CEO Claims

Author: Added: 12/03/2008 Duration:273.32 http://www.beet.tv/2008/12/video-search-mo.html Video search works, particularly around professionally-produced content. Suranga Chandratillake, CEO of Blinkx, the London/San Francisco-based video search engine, told TechCrunch's Erick Schonfeld in this segment from the Beet.TV Online Video Roundtable that his company is serving ads on 80-90 percent of professionally produced content and on 10-20 percent on user-generated content. The ads are both display and in-stream. Here is Erick's report on the company's most recent earnings. Revenue is rising substantially, he finds. While display advertising is down, video search is a growing and viable business, Suranga says. -- Andy Plesser, Executive Producer

Beet TV | December 3, 2008

Tags:. .usergenerated. .techcrunchs. .plesser. .viable. .monetization