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  • Venrock's Ascher: Don't ramp up too soon

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Venrock's Ascher: Don't ramp up too soon

Venrock Venture capitalist Brian Ascher says have a brutal sense of reality One of the biggest mistakes startups make is ramping up too fast, resulting in spending too much time and resources on managing, and less time on building a product. Another mistake is staffing up before knowing if a product really has demand. This is one of the lessons Brian Ascher learned after working with a number of portfolio companies as a venture capitalist at Venrock. "Wait to fire until you see the whites in their eyes," he said. "I’ve been involved in some companies where we interpreted that early customer interest for wild customer love just ready to smother us... You scale up and before you know it you went from a 10 person company to 20 person... and you ... [ Read more ]

Vator TV | November 21, 2008Watch more videos from Vator TV

Tags:. .staffing. .smother. .capitalist. .startups. .portfolio











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