Vator Box - How brands can engage with their audience

Charlene Li helps us evaluate Wetpaint, a Wiki service for over one million sites In this week's Vator Box, Charlene Li, founder of Altimeter Group and social networking guru, helps to analyze the opportunities for Wetpaint, a site that powers about 1.3 million free wiki Web sites, and has nearly 800 followers on Vator. The Seattle-based startup, which raised $40 million in venture funding, was founded by Ben Elowitz Li joined Ezra Roizen (Vator Box regular and digital media investment banker) and Bambi Francisco. Here are their observations and advice. - Elowitz delivers a very good pitch, covering everything from the company's origins, metrics, capital raised and value proposition. The pitch packs a lot in, though Ben could have given an example of one customer and how they use the service. - When Wetpaint started four years ... [ Read more ]

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Vator TV | May 4, 2009

Tags:. .vator. .wetpaint. .ezra. .bambi. .charlene