Vator Box - Advertising in virtual worlds and video

Seasoned ad entrepreneur Frank Addante helps us evaluate Vivaty and Adap.tv With the markets in a tizzy, consumers may very well want to spend more time in some virtual world to escape the madness. Or, they may forgo going to the movies and spend more time watching free online videos. In this Vator Box, we look at one virtual world provider, Vivaty, which is banking on branded advertising for some of its revenue, and Adap.tv, an online video advertising provider. Who better to help us understand the challenges and opportunities around advertising than Frank Addante, CEO and founder of Rubicon Project, and the founder of one of the earliest online ad networks, L90, which went public during the Internet heyday. We started with Vivaty, a platform that’s trying to distribute 3D worlds ... [ Read more ]

» Learn more about this video on Vator.tv «

Vator TV | September 30, 2008

Tags:. .trying. .online. .going. .better. .markets