Republican Mitt Romney, a conservative former governor of Massachusetts, has launched his 2008 White House bid. In addition to his political career, Romney was hired to turn around the 2002 Winter Olympics in Salt Lake City, Utah, after a bribery and corruption scandal erupted involving the city's selection. Republican Mitt Romney, a conservative former governor of Massachusetts, launched his 2008 White House run on Tuesday (February 13) with a call for innovation and transformation that could rejuvenate the U.S. economy and restore faith in government. Standing in the Henry Ford museum in suburban Detroit, Romney said he could reclaim the spirit of ingenuity that transformed American industry. Romney, announced his candidacy for president while standing on a stage in front of a new Ford hybrid and a classic AMC Rambler from his father's old car company. "It's been said that a person is defined by what he loves and what he believes and by what he dreams. I love America and I believe in the people of America," Romney said. Romney, a devout Mormon, has positioned himself to be a more conservative alternative to early Republican favourites John McCain, a senator from Arizona, and Rudolph Giuliani, the former mayor of New York. But his pitch to conservatives who play a key role in Republican primaries has been complicated by his inconsistency on social issues like gay rights and abortion rights, which he once supported but now opposes. It also is unclear if Romney can win over evangelicals sceptical of his faith.