USA: Mega chain store Target shows its progressive flair by eliminating models from the runway in its first virtual fashion show in New York City
- 00:02:22
- ITN Source
USA: Mega chain store Target shows its progressive flair by eliminating models from the runway in its first virtual fashion show in New York City
A model-less fashion show? Super mega-chain store Target opted to axe models and use 3-D holograms to model its new collection, at a runway show in New York's Grand Central Station on Tuesday (November 6). The high definition projections danced around on stage and even acted like a band playing rock tunes. British-born designer Keenan DuffTy, whose collection debuted on the virtual runway, says Target is making fashion and runway shows accessible to real people. "The models are filmed in the clothes so the clothes look real and are presented in a real way, but this is an entirely new format and it's really for the public. Fashion shows are usually for editors and buyers and the general public don't get to see it until months later so why not have it for everyone." The holograms strutted down the illusionary catwalk showing off new men's and women's fashion collections and even bridal wear. One of the first designers to launch a collection for the retailer, Isaac Mizrahi, watched the show from the sidelines. Mizrahi says the holograms are fun, but "It will never make a fashion show with actual models obsolete. It only makes them more fabulous and more precious." In fact, Mizrahi is envisioning taking the 3-D idea to a runway show. "Wouldn't that be exciting to see like, you know, a room full of Kate Moss's walking down the pike, and like only one was real, and you'd have to pick out which one was real, and they were all wearing different clothes or all wearing the same clothes, it would be fabulous." Whether or not hologram runways are the way of the future remains to be seen. But one thing is sure, it would certainly avoid skinny model controversies.
ITN Source | November 12, 2007
