American pop acts Alicia Keys, Gossip's Beth Ditto along with uber-pop producer Timbaland and British acts Lily Allen, Joss Stone and Marc Almond are signed up to play at the event in aid of the Prince's Trust on October 18. Hollywood actor Samuel L Jackson was in London on Thursday, September 13, to announce the the initial line-up for this year's Swarovski Fashion Rocks concert to be held at the Royal Albert Hall. American pop acts Alicia Keys, Gossip's Beth Ditto along with uber-pop producer Timbaland and British acts Lily Allen, Joss Stone and Marc Almond are signed up to to play at the event in aid of the Prince's Trust on October The star of cult classics including "Pulp Fiction" and "Snakes On A Plane" will be joined on stage by Hollywood actress, Uma Thurman. Designers attending this year's show include Armani, Versace, Chanel, Dolce & Gaabbana, Valentino, and Stella McCartney. Each performing artist is chosen by a fashion designer to represent their work.