Ties That Must Bind: Why CEOs Rely on CMOs More Than Ever
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Ties That Must Bind: Why CEOs Rely on CMOs More Than Ever
Ties That Must Bind: Why CEOs Rely on CMOs More Than Ever The Economist Marketing Forum - The Economist A panel of executives discuss why CEOs now rely heavily on CMOs at the Seventh Annual Marketing Forum hosted by The Economist in San Francisco.Speakers include: William Pearce, Senior Vice-president and Chief Marketing Officer, Del Monte Foods; Jaya Kumar, Chief Marketing Officer, Frito-Lay; and Tony Hsieh, Chief Executive Officer, Zappos.com. Moderated by Martin Giles, Senior Business Correspondent, The Economist.
ForaTV | March 23, 2009
