The Secrets of Apple's Success
- Business Week
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The Secrets of Apple's Success
Macs account for less than 20% of the U.S. retail market, according to NPD Group, but nearly 90% of the $1,000-plus segment. Apple does so by focusing on a superior user experience and shunning advice to boost share by pursuing the low end of the market
Business Week | November 10, 2009
