The Advertising Council Joins ESPN to Encourage Men to Take Preventive Steps in their Health Care

The Advertising Council is joining ESPN today to launch a new series of national public service advertisements designed to raise awareness among middle-aged men about the importance of preventive medical testing. The new ads play off concepts created for the U.S. Department of Health and Human Services' Agency for Healthcare Research and Quality (AHRQ) for a men's health campaign that was launched last month. The ads will debut this week on ESPN media. Men are 25 percent less likely than women to have visited the doctor within the past year and are 38 percent more likely than women to have neglected their cholesterol tests. (Source: AHRQ Medical Expenditure Panel Survey, 2005). Furthermore, men are 1.5 times more likely than women to die from heart disease, cancer and chronic lower respiratory diseases (Source: Centers for Disease Control and Prevention, 2005). To view Multimedia News Release, go to http://www.prnewswire.com/mnr/adcouncil/32884/

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Google Video | May 6, 2008

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