Team Falken Chooses the Petit Le Mans as the Ultim

The American Le Mans Series is arguably the most technological advanced sports car series in the world. As the playing ground for new racing technology that ultimately demonstrates the skill and intensity of each manufacturer that chooses this series to compete and showcase its products, ALMS attracts companies that wish to participate in a high profile event, where performance and capability are the measurements. Endurance racing, for which ALMS is known, is the perfect testbed. Falken Tires served notice less than one year ago that it intended to capture the dynamism found within ALMS and use it to help build a higher profile of the engineering advances and depth of the company’s performance tires. The executives at Falken know how critical it is to do well in this highly competitive series, but also realized the need to move forward gradually. Nevertheless, within a short period of time, Falken had hired a number of individuals who had significant motorsports backgrounds, and chose a privately financ

StreetFire | September 22, 2009

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