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  • Steamshovels and Tractors – A German Company's Success in the Toy Market

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Steamshovels and Tractors – A German Company's Success in the Toy Market

On February 7, the Toy Trade Fair opens in Nuremberg again. The Bruder company from the Franconia region will exhibit plastic toys, in competition with Chinese companies. Bruder has been making toys for more than 80 years - and is still expanding in a market meanwhile dominated by Asian manufacturers. The CEO says the company's success is based on "uncompromising quality". But what does that mean? And how does the company deal with product piracy?

DW-World | February 5, 2008Watch more videos from DW-World

Tags:. .still. .market. .does. .again. .companys











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