Stations Furious Over Sweeps Delay: MediaBytes with Shelly Palmer March 2, 2009
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- MediaBytes with Shelly Palmer
Stations Furious Over Sweeps Delay: MediaBytes with Shelly Palmer March 2, 2009
TV Stations are up in arms over the delayed winter Sweeps. The sweeps, which were bumped to March due to the eventually botched DTV transition, are being called a “waste of time”, as “there will be nothing to compare these ratings to, and ratings in a void are useless” said strategist Chuck Larsen. Airing a [...]
MediaBytes with Shelly Palmer | March 2, 2009
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