Bacardi is partnering with the dance act Groove Armada to pioneer a new music model that rewards listeners for sharing songs online.
Reuters | January 20, 2009
Tags:. .grab. .album. .band. .excite. .advertising
Advertising Album Bacardi Band Basic Cowan Disclosed Distribution Excite Findlay Founder Grab Groove Armada Reuters Rum Shaking Sophisticated Soundbite Sponsorship Tailor Tinsley Unlock Via Viral