blinkx

  • Socialize This - Using blogs in a public relations' crisis

  • 00:06:14
  • Vator TV
    • Browse

Socialize This - Using blogs in a public relations' crisis

Wells Fargo recently faced a PR dust up and turned to its blog to quickly respond The crisis began when the Associated Press reported on February 3, 2009, that Wells Fargo was taking its home mortgage executives to Las Vegas for an internal sales recognition event. Although the event had been scaled back, the company decided to cancel the event outright. The blog post responded specifically to items in the AP report that Wells Fargo believed was misleading, such as the use of the word "junket." In this second interview with Ed Terpening, Wells Fargo's VP of Social Media, Ed said the official response from the company came as a press release and then was posted to the blog immediately, versus the one day turnaround needed to post something on the corporate site at wellsfargo.com. For ... [ Read more ]

Vator TV | March 4, 2009Watch more videos from Vator TV

Tags:. .junket. .terpening. .outright. .misleading. .turnaround