Socialize This - How Wells Fargo successfully blogs
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- Vator TV
Socialize This - How Wells Fargo successfully blogs
How banks can blog without getting in trouble For companies concerned about the risks of having a blog, take a look at what Wells Fargo has been doing with them for the past three years. As a company operating in a regulated industry, Wells Fargo takes steps to make sure they are in compliance -- but that hasn't stopped them from connecting with their customers. In this episode of "Socialize This, "Wells Fargo's VP of Social Media, Ed Terpening, discusses how the bank is using a blog (The Wells Fargo-Wachovia Blog at http://blog.wellsfargo.com/Wachovia/) to share details of the upcoming merger between Wells Fargo and Wachovia. Ed shares that the goal of the blog is to reach primarily account holders of the two banks and is a way to ... [ Read more ]
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Vator TV | February 19, 2009
