Rory Sutherland: Life lessons from an ad man

www.ted.com Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider real value -- and his conclusion has interesting consequences for how we look at life.TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes ...

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YouTube | October 14, 2009

Tags:. .thinkers. .doers. .sutherland. .perception. .rory