



Coca-cola's sponsorship of the Beijing Olympics has reaped good returns, according to a survey by R3 Asia Pacific and CSM Media Research. Goh Shu Fen, principal of R3 Asia Pacific assesses the Olympic marketing blitz, with CNBC's Amanda Drury.
CNBC | August 8, 2008
Tags:. .marketing. .riding. .returns. .research. .according








