As Christmas draws near, millions of European consumers will soon be rushing to shopping centres or connecting to the internet to do their shopping. Some may be confronted with unfair commercial practices: misleading advertising, direct exhortations to children in advertisements, aggressive practices, and so on. Having observed an increase in such practices, the European Union adopted a directive on unfair commercial practices in 2005 which must be applied in all EU Member States from 12 December 2007. Interviews: Jean Philippe Ducart, Spokesperson Tests-Achats Giuseppe Abbamonte, Health and Consumer Protection, European Commission Letizia Ghizzi Panizza, Contact Center Service Manager, Altroconsumo Ezio Folcini, Consumer Luisa Crisigiovanni, Head of Communications, Altroconsumo Matteo Caglio, Consumer Paolo Martinello, President, Altroconsumo Mike Haley, Head Consumer Protection, Office of Fair Trading Pauline Goodhsip, Team Leader, Office of Fair Trading Maglena Kuneva, Consumer Protection Commissioner, European Commission