PubMatic Launches AdFlex to Provide Ad Networks with On-Demand Publishing Inventory

Author: Added: 09/23/2008 Duration:151.673 http://www.beet.tv/2008/09/pubmatic-launch.html PubMatic, an optimization service that helps publishers earn more ad dollars, announced the launch of AdFlex today, a targeted, on-demand publishing inventory for ad networks. Andy interviewed PubMatic President Rajeev Goel at the Omma Global conference last week. PubMatic yields a 30-70 percent revenue lift for the 4,000-plus publishers it works with, Goel says. The company decides with of the 25-30 ad networks that use its service can best monetize every impression and then directs it accordingly. The press release about AdFlex can be viewed here. --Kelsey Blodget, Associate Producer

Beet TV | September 23, 2008

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