A forestry project on the Jari River in Brazil has been praised as a model for saving the world's largest rain forest.A fierce public debate over saving the forest has been renewed after evidence in January that the speed of Amazon deforestation has increased after falling for nearly three years.It has also provoked a rift in President Luiz Inacio Lula da Silva's government.Loggers illegally clear vast swathes of forest for timber and farmland every year.But a small number of forest management projects have emerged as conservation models.Augusto Praxedes Neto, a manager at Brazilian pulp and paper company Grupo ORSA, said: "In Europe, they want to purchase furniture that has a certificate, they want to know where the tree came from."He added: "You can come here with that paperwork and know for social, ecological and economic reasons, where it came from."© Independent Television News Limited 2008. All rights reserved.