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Probing Religious Minds for Branding Secrets

Probing Religious Minds for Branding Secrets

NEW YORK (AdAge.com) -- In an admittedly controversial undertaking, Martin Lindstrom's consumer brain-scanning project has probed the "branding" secrets of Christianity. The findings were a major part of his recent Buyology Symposium in New York. There, he presented data correlations between twelve cult-like brands, including Harley Davidson and Ferrari, and the emotional drivers of the world's largest religion.

Pyro TV | April 6, 2009Watch more videos from Pyro TV

Tags:. .correlations. .lindstrom. .scanning. .probed. .probing

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