* Obama pure TV ratings not as high as Reagan. * Apple's profit increases. * Intel to cut 5000 jobs. * TiVo says DVR users watch commercials. * Sony closing factories, restructuring business. * Starcom, MediaVast team for online video ad standards. Read more at www.ShellyPalmer.com ... shelly palmer mediabytes media news barack obama nielsen apple profit steve jobs iPhone intel tivo dvr sony starcom medi