Nike Sportswear: Lucky, Episode 1: Origins

Robot Films' Founder/Director Chris Robinson has unleashed a trio of hilarious short films for Nike's recent 3X3 campaign to be featured on Nike Sportswear's website (http://www.nike.com/nikeos/p/sportswear/en_US/?country=US&lang_locale=en_US&blog=en_US&sitesrc=USLP) which marks the launch of its new Sportswear division. Robinson was one of three directors hand-picked by Nike Sportswear to shoot three, three minute webisodes showcasing the retro cool stylings of Nike's iconic running jacket, the Windrunner. Episode one of the Lucky Series, appropriately titled Origins delves into how Lucky moved from New York to LA leaving behind a girlfriend and a best friend who were hooking up behind his back, a brokenhearted mom, and a dad who passes his favorite Windrunner on to his son. Visit Lucky on Nike Sportswear at http://www.nike.com/nikeos/p/sportswear/en_US/media_details?video=3&videotype=video&guid=e4079ff6-d78f-28e6-3676-b6f72163174b_id1253&country=US&lang_locale=en_US&blog=en_US

Sclipo | December 4, 2008

Tags:. .sportswear. .enus. .brokenhearted. .delves. .appropriately