Sacha Baron Cohen's latest alter ego Bruno will be striking a pose on the red carpet at London's Leicester Square later. The gay, Austrian, fashion-mad TV presenter is expected to make an eye-catching entrance at the premiere of the eponymous film if Baron Cohen's previous exploits are to be remembered. The London premiere of Borat: Cultural Learnings Of America For Make Benefit Glorious Nation Of Kazakhstan saw him turn up in a cart pulled by numerous hefty looking women - presumably from the village where Borat lives. And Bruno has already caused a sensation before even landing in the UK. At the MTV Movie Awards he dropped from the sky wearing a pair of angel wings and jockstrap-type underwear. He descended into the audience, landing on rapper Eminem with his bare bottom placed inches from his face. At the premiere of the movie in Paris this week Baron Cohen was firmly in character and donned gold glittery lederhosen.