NAB 2008: Business Rights Intelligence from IBM and Sophoi

IBM and its Business Partner Sophoi, offers media and entertainment companies solutions for managing business rights around contracts, terms and agreements, deals, royalties and licensing. In this video from NAB 2008, Lisa Schwartz, Vice President of Marketing for Sophoi, discusses how they leverage the IBM Media Hub solution. Business rights intelligence combines business rights contracting with the royalties accounting functionality of ERP platforms. It provides rights metadata into broadcast asset management metadata records so that content use, reuse and editing can lead to automated rights and royalty payments to rights holders. It also supports the multi-platform exploitation of content by rights holders to maximize revenues and return on investment in business rights. Watch this video to learn more. For more information, contact us at ibm.com/media.

» View the original video «

YouTube | July 10, 2008