MS Bike: From Runway To Roadway

The National MS Society is thrilled that supermodel Alessandra Ambrosio, a Victoria Secret contract Angel and is one of the most recognized models in North America today, has chosen to become an "official spokesperson" for the Society to help raise awareness for this unpredictable, often disabling disease of the central nervous system, so that someday there will be a cure for people like her father, who was diagnosed in the late nineties. With someone diagnosed every hour of every day in the United States, MS is the number one neurological disease causing disability among young to middle aged adults. Alessandra is being featured in a nationwide public service ad to support the Society's MS Bike Rides called "From Runway to Roadway." "You never know the beauty of movement until you lose it. MS stops movement." says Alessandra. "It's incredibly important for me to join the National MS Society in the movement to stop MS - both for my dad and the hundreds of thousands of people like him dealing with the challenges of this disease." National MS Society president and CEO, Joyce Nelson adds "we want to help people with MS move forward with their lives and we want to move against MS. We deeply appreciate Alessandra's commitment to the MS movement." About Multiple Sclerosis Multiple sclerosis interrupts the flow of information from the brain to the body and stops people from moving. Every hour in the United States, someone is newly diagnosed with MS, an unpredictable, often disabling disease of the central nervous system. Symptoms range from numbness and tingling to blindness and paralysis. The progress, severity and specific symptoms of MS in any one person cannot yet be predicted, but advances in research and treatment are moving us closer to a world free of MS. Most people with MS are diagnosed between the ages of 20 and 50, with more than twice as many women as men being diagnosed with the disease. MS affects more than 400,000 people in the U.S., and 2.5 million worldwide. About the National Multiple Sclerosis Society MS stops people from moving. The National MS Society exists to make sure it doesn't. We help each person address the challenges of living with MS through our 50 state network of chapters. We fund more MS research, provide more services to people with MS, offer more professional education and further more advocacy efforts than any other MS organization in the world. The Society is dedicated to achieving a world free of MS. We are people who want to do something about MS now. Join the movement at nationalmssociety.org. Studies show that early and ongoing treatment with an FDA-approved therapy can reduce future disease activity and improve quality of life for many people with multiple sclerosis. Talk to your health care professional and contact the National MS Society at www.nationalmssociety.org or 1-800-FIGHT-MS to learn about ways to help manage multiple sclerosis and about current research that may one day reveal a cure. About Alessandra Ambrosio Supermodel Alessandra Ambrosio launched her career by winning the Elite Model Look contest. After campaigns for Guess?, Giorgio Armani, A/X, Calvin Klein, and the Gap, she was cast alongside Regis Philbin in a hilarious worldwide commercial for Hummer. In 2004 she signed a multi-year contract with Victoria Secret as a spokesmodel. Alessandra is a regular guest on U.S. talk shows and can next be seen in the new James Bond film "Casino Royale". Nicknamed 'Baby Angel' by the worldwide press, Alessandra has appeared on over fifty international covers. ELITE Model Management Founded in 1971 and now owned by Eddie Trump of Creative World Media, under the direction of Cathy Gould, Elite Model Management is the world's most renowned modeling agency. From its initial conception, Elite has and continues to define the industry by representing leading talent and creating innovative strategic partnerships. With over 30 years of experience and a roster of superstars including Alessandra Ambrosio, Nichole Schizinger, Emina Cunmulaj Coco Rocha, Famke Jannsen and May Andersen, Elite Model Management remains at the forefront of the industry.

Web Video | December 16, 2006

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