Movielink is one of first online e-commerce sites to rent Hollywood Films online using Microsoft Windows Media Video DRM Technology. DRM or Digital Rights Management is a great technology to manage streaming video content that is for sale or for rent, since you can add a license to the video. However, even in the fine print on Microsoft DRM website, it does not offer any type of copy protection. So, who sold Hollywood that Microsoft DRM Technology would protect a movie from being copied. Even though it seems that everything is going on the internet, Hollywood should of never even experimented with offering a full length movie to be rented via online, until they really knew it was bullet proof. Respond and make comment http://tinyurl.com/247tbr