following on MTV. The popularity of his music videos airing on MTV, such as "Beat It", "Billie Jean" and Thriller—credited for transforming the music video into an art form and a promotional tool—helped bring the relatively new channel to fame. Videos such as "Black or White" and "Scream" made Jackson an enduring staple on MTV in the 1990s. With stage performances and music videos, Jackson popularized a number of physically complicated dance techniques, such as the robot and the ...