Marketers still experimenting with social ads

Wetpaint CEO Ben Elowitz says advertisers aren't cutting budgets to target users in social networks Marketers may be cutting their ad budgets online and offline, but not across social media sites, according to Ben Elowitz, CEO and founder of Wetpaint, a social media publishing service. This may seem hard to believe in today's economic environment, where advertisers are less likely to experiment with their ad dollars, favoring the more prudent response-driven marketing that search engines offer.But it's not hard to understand why advertisers would want to target social media sites, given the enormous audience base such communities are attracting. Recently, comScore announced that Facebook ranked in the top 10 most visited sites on the Web.Wetpaint doesn't provide ad solutions for social networks. Rather, this startup allows media companies to create social networks around their shows. ... [ Read more ]

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Vator TV | February 27, 2009

Tags:. .wetpaint. .comscore. .offline. .arent. .startup