lovebytes 2007 Ident

Digital Beings. Matt Pyke of Universal Everything has created the Lovebytes festival identity for the last 4 years. This has evolved from a digital / pixelated aesthetic in a more friendly, accessible direction. The underlying theme of this year's festival is 'process'. Lovebytes commissioned Universal Everything to create a new, forward thinking design process to relate to this theme and to reflect the growing accessibility of Lovebytes and digital art with an approachable look that would appeal to a broad audience. The concept of 'simple, warm, soft technology' resulted in a population of unique friendly furry faces which would appear across all our festival literature. This generative approach challenges the role of the designer, who designs the 'seed' which spawns these designs automatically within parameters such as hair colour, hair length, head shape, eye shape and name. Matt worked with the programmer Karsten Schmidt (Toxi.co.uk) to design an automated, generative design process to create 20,000 unique designs. Each piece you see is one of a kind. This customised application is based on the open-source Processing (processing.org) software, as featured in Access Spaces' Processing Workshop, led by David Muth 17/18 May 2007. A special preview of Universal Everything's HD DVD sound sculpture project, Advanced Beauty, takes place 19 May 2007, 6-7pm at the Showroom Cinema, introduced by Matt Pyke. www.lovebytes.org.uk

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YouTube | April 25, 2007

Tags:. .generative. .media. .festival. .uk. .dvd