Leveraging Analytics to Drive Marketing Success
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Leveraging Analytics to Drive Marketing Success
Leveraging Analytics to Drive Marketing Success The Argyle Executive Forum - Marines' Memorial Club In today's economic environment, it is not just the bankers who are in trouble. Marketers are faced with tough decisions, too -- many companies are cutting their marketing budgets, but they don't want to give up marketing altogether. Unless they figure out a way to stop customer attrition, companies must continue to market. The question is: What should they give up?
ForaTV | June 30, 2009
