Surviving the downturn; making tough decisions; how to be great We’ve built a great library of “lessons learned and advice’ for entrepreneurs from top VCs to successful entrepreneurs. Not surprisingly, this year we had many lessons on surviving the cash crunch…We hope you enjoy this compilation of some of the words of wisdom regarding how to survive the downturn.We start with Brian Ascher, partner at Venrock Capital. One of the biggest mistakes startups make is ramping up too fast, resulting in spending too much time and resources on managing, and less time on building a product. Another mistake is staffing up before knowing if a product really has demand. This is one of Ascher's lessons learned after working with a number of portfolio companies as a venture capitalist at Venrock. ... [ Read more ]