Landmark Study of Commercial Newswires: PR Newswire Generates More Media Pick-up, Higher Volume of Coverage Independent Research Firm Generates First Statistically Valid Report on Industry Following Three-Month Analysis of News Stories Resu

Landmark Study of Commercial Newswires: PR Newswire Generates More Media Pick-up, Higher Volume of Coverage Independent Research Firm Generates First Statistically Valid Report on Industry Following Three-Month Analysis of News Stories Resulting From Press Releases. Press releases distributed by PR Newswire get used by media more often than copy from competing services and generate more clips when they are picked up, according to a landmark study of commercial newswires. The

UnCut Video | September 23, 2008

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