
It is "put up or shut up" day for US food giant Kraft in its battle to buy Cadbury. Under UK takeover rules, Kraft must make a formal offer for the British chocolate maker by 1700 GMT or else walk away for at least six months.Kraft's initial approaches were dismissed by Cadbury as "unappealing". The pressure is on the US firm from its investors after it revealed disappointing financial results last week.However, some commentators, such as Professor David Bailey from Coventry University, are not convinced a deal will actually go through.
