John Battelle on conversational marketing

Founder of Federated Media gives insight into how advertising and publishing models are evolving In this segment, Bambi Francisco interviewed John Batelle, founder and CEO of Federated Media. They discussed how the Internet is changing the publishing landscape. BF: John, if you had to write a headline and lead graph about what's happening in Internet advertising today, what would that be? JB: The return of the brand. For 50 years, brand marketers have figured out how to get people to change the perception of what that brand meant in between their ears by telling stories on television and those stories came in the unit of a 30-second commercial. It really worked and it still works. The ability to tell a story in 30 seconds, using the same medium, is very engaging and the alchemy is ... [ Read more ]

» Learn more about this video on Vator.tv «

Vator TV | July 31, 2009

Tags:. .batelle. .changing. .john. .battelle. .graph