Joel Brazil of Tipped

We caught up with Joel Brazil at the Mashup Event in London where he was presenting the recently launched Tipped service. Tipped is an online community for people to share tips on places in their local area. It competes with the likes of WeLoveLocal , TrustedPlaces and Qype . According to Joel, Tipped differentiates itself by providing an easy to use design combined with an in-depth UK coverage. Another differentiator is Tipped's availability on mobile phones, which is not entirely surprising considering that Joel Brazil is an ex-Microsoft Head of Mobile in the UK. The business model is advertising based - Tipped plans on selling brand sponsorship (e.g. gin producer sponsoring the best gin bars) as well as keyword based advertising for local businesses.

Intruders TV | November 6, 2007

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