Jia Shen of Rockyou on self expression widgets and monetizing Facebook apps

In the words of its co-founder Jia Shen, RockYou is a company about self-expression. RockYou began as a producer of slide shows for MySpace and today its widgets are used by over 30% of all social network users. RockYou serves a staggering 150 million widgets per day, that reach approximately 80 million people per month. RockYou is also one of the top 3 application providers on Facebook and is responsible for super viral apps such as the Likeness quiz and Zombies/vampires. More recently, the company launched its own Facebook-specific ad network, helping it to monetize its large userbase further. Jia Shen's advice to entrepreneurs is build your product first, to see if it works before raising any money.

Intruders TV | October 23, 2007

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