Max Jennings and Daniel Bower describe welovelocal.com as a marketing tool for small businesses that allows them to connect to their customers. The site was produced by eMomentum, the holding company behind eConversion and Travel Library (sold to Expedia). Launched earlier this summer, welovelocal.com is rolling out a number of new features such as groups and the nationwide service. They have also just announced a new partnership with Wedge - the loyalty card for local shops.