European consumers aren't full aware of the advantages to be gained by new and efficient electric appliances. In view of the up-coming Season shopping, when buying new appliances, it is essential for the consumer to be able to make a well-informed choice. The industry, pushed by the European Commission, has invested in products able to provide a high performance while reducing the environmental impact. The video also shows how to choose performing domestic appliances that can offer considerable savings on electricity bills. We will also see representatives from European domestic appliance makers speak in the video about the industry's efforts in putting in the market more energy efficient products. Finally, the video shows also how domestic behaviours, such as turning the lights off on time or turning off the coffee machine after you have made the coffee contribute as well to the energy saving.